What Do I Do?

I create effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organizations.

Feel free to check an overview of my process below

1

Strategy

Whether a company is evolving or new to the industry,

I work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

deliverables:

Go to Market plan

Marketing plan

Business strategy plan

2

Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors

Segment Overview

Opportunities\Threats analysis

Segmentation Plan

Deliverables:

3

User Profiles & Journeys

I apply my findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps me predict pain points and provides insight into functionality and user behavior.

Target customer identification

User profiles\Personas

Marketing funnel analysis

Deliverables:

4

Customer & Revenue Segmentation

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Deliverables:

Potential new revenue streams analysis

Potential Positioning opportunities analysis

5

Brand Attributes

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Current branding analysis according to all of the above

Branding or rebranding that fits your brand current state

Deliverables:

6

Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.